Males are the fastest growing demographic of cosmetic procedure patients, and because of this trend, the term “Brotox” has been coined. Males most commonly undergo chin implants, rhinoplasty, and non-surgical treatments such as lasers and fillers. According to a patient on The Today Show, receiving a rhinoplasty, chin implant, and filler improved his business, gave him a more positive outlook, and enhanced his self-esteem. It is very common that men who receive plastic surgery feel more confident in their personal and professional lives.