Males are the fastest growing demographic of cosmetic procedure patients, and because of this trend, the term “Brotox” has been coined.  Males most commonly undergo chin implants, rhinoplasty, hair transplantation, and non-surgical treatments such as lasers and fillers. According to a patient on The Today Show, receiving a rhinoplasty, chin implant, and filler improved his business, gave him a more positive outlook, and enhanced his self-esteem.  It is very common that men who receive plastic surgery feel more confident in their personal and professional lives.